Maximilian Büsser's Personal Journey with Time and Watches | MB&F Founder Reveals All (2026)

The Watchmaker's Muse: A Conversation with Maximilian Büsser

In the intricate world of horology, where precision meets artistry, I delve into the mind of Maximilian Büsser, the visionary behind MB&F. This interview series, 'Twelve on Time', peels back the layers of watchmaking, revealing the personal and philosophical beneath the ticking mechanisms. Here's a glimpse into Büsser's unique perspective on time, creativity, and the very essence of watchmaking.

The Urwerk Revelation

Büsser's journey is marked by an epiphany, a moment when the Urwerk UR-103 captured his imagination. What makes this revelation intriguing is not just the watch's technical prowess but its transformation into a kinetic art piece. In my opinion, this shift in perception is pivotal, highlighting the intersection of engineering and aesthetics. It's a reminder that watches are not merely instruments of timekeeping but wearable sculptures, where every detail tells a story.

The Human Touch in Watchmaking

When asked about the most valued quality in a watch, Büsser's response is deeply human. He emphasizes the creator's journey and their human qualities. This perspective is refreshing in an industry often fixated on technical specifications. It's a nod to the idea that watches are not just about precision but also about the passion and creativity of their makers. Personally, I find this aspect of watch appreciation to be the most captivating.

Complications and the Creative Mind

Büsser's favorite complication is not a mechanical feature but the complex brain of the creator. This answer is a testament to his belief in the artistry and innovation behind watchmaking. It's a subtle critique of the industry's obsession with technicalities, urging us to appreciate the human ingenuity that brings these complications to life. What many people don't realize is that the true magic of watchmaking lies in the creative process, not just the final product.

Speculation and the Value of Timepieces

Büsser's disdain for watches as speculative assets is a bold statement. It challenges the growing trend of treating timepieces as investments rather than personal accessories. In my view, this perspective is crucial in an era where the value of a watch is often reduced to its market price. Büsser reminds us that the true worth of a watch is in its craftsmanship, history, and the emotional connection it fosters.

The Devil is in the Details

His attention to detail is evident when he mentions that a watch made with care has no distracting elements. This is a subtle yet profound observation, indicating that true craftsmanship lies in the harmony of design. It's not just about adding features but ensuring every detail contributes to the overall aesthetic. This philosophy is what sets apart the masters in any creative field.

A Historical Perspective

Büsser's reflection on the era between 1750 and 1870 as the most influential period in watchmaking is fascinating. This was a time when complications were born, and the foundations of modern horology were laid. It's a reminder that innovation is built on historical foundations. From my perspective, understanding this historical context is essential to appreciate the evolution of watchmaking and the challenges it faces today.

Navigating Modern Challenges

Speaking of challenges, Büsser identifies the industry's struggle to balance value and price. This is a complex issue, especially in a market where luxury and exclusivity are often intertwined with quality. In my opinion, this challenge is not unique to watchmaking; it's a reflection of a broader consumer trend. The question becomes: How do we educate consumers about the true value of craftsmanship in an age of instant gratification?

Childhood Influences and Creative Escapism

Büsser's childhood emerges as a recurring theme, influencing his creative process despite his attempts to escape it. This is a fascinating insight into the subconscious mind of a creator. It suggests that our earliest experiences can shape our creative instincts, even if we try to break free from them. What this really suggests is that creativity is a blend of conscious and unconscious influences, a dance between the present and the past.

Envy and Inspiration

Büsser's envy of Beat Haldimann's H2 is a rare glimpse into a creator's admiration for a peer's work. It's a reminder that even the most successful artists have moments of awe and inspiration. This honesty is refreshing, showing that the watchmaking world is not just about competition but also about mutual respect and appreciation for exceptional craftsmanship.

Personal Choices and the IWC DaVinci

Büsser's choice of the IWC DaVinci 10th anniversary watch for personal wear is intriguing. This piece, with its split-second chronograph and Perpetual Calendar, is a testament to his appreciation for both technical complexity and timeless design. It's a watch that, in my view, embodies the perfect balance between functionality and elegance.

Shaping Influences

The influence of Günter Blümlein on Büsser's view of watchmaking is significant. Blümlein's impact on iconic brands like IWC, Jaeger-LeCoultre, and A. Lange & Söhne cannot be overstated. This connection highlights the importance of visionary leadership in shaping the industry. It's a reminder that behind every great watch brand is a story of human endeavor and innovation.

Advice to Collectors: Beyond the Surface

Büsser's advice to younger collectors is profound. He encourages them to understand the 'Why' behind a brand and its level of integrity. This is not just about buying a watch; it's about connecting with the brand's philosophy and values. In an era of mass production and marketing, this advice is gold. It encourages collectors to look beyond the surface, to appreciate the story and the craftsmanship that make each timepiece unique.


In conclusion, Maximilian Büsser's insights offer a rich tapestry of thoughts on watchmaking, creativity, and the human connection to time. His perspective challenges us to see watches not just as objects but as extensions of human creativity and history. This interview series is a reminder that the best conversations are often those that reveal the personal and philosophical beneath the surface.

Maximilian Büsser's Personal Journey with Time and Watches | MB&F Founder Reveals All (2026)
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